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Wednesday, October 13, 2010

Online adspend will continue to grow in the UK

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Tuesday, October 12, 2010

Video and social growth drives online display ads in the U.K.

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Video and Social Drive Online Display Advertising's Growth in U.K. | ClickZ .content_width_fix{padding-bottom:0px;}

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Jack Marshall | October 5, 2010 | 0 comments

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Following a year-over-year decline during the first half of 2009, spending on Internet display advertising grew by 6.3 percent in the U.K. during the first six months of 2010, according to the Interactive Advertising Bureau U.K. biannual ad expenditure survey. Overall, online ad spend for the same period grew 10 percent, year-over-year, reaching a total of £1.97 billion ($3.1 billion.)

The report, collated in partnership with PricewaterhouseCoopers, attributed the growth to increased investment in search advertising - which grew 8.9 percent - but also to a rebounding display ad market, which grew by 6.3 percent.

According to the report, spending on pre- and post-roll video advertising drove much of that growth, increasing 82 percent, year-over-year. Meanwhile, advertising on social media sites also contributed to the growth, the IAB said, accounting for 13 percent of all online display ads between January and June.

Overall, however, paid search continued to dominate U.K. digital marketing budgets, accounting for 60 percent of all online ad spending in the first half of the year. Display accounted for 19 percent, the report estimated, with lead-generation and classified ads representing 1 percent and 19.2 percent of spend, respectively.

Guy Phillipson, CEO of IAB U.K., placed emphasis on the contribution from consumer packaged goods and entertainment brands to the increase in display ad spending. The CPG vertical upped its share of digital ad spend from 9.4 percent in the first half of 2009 to 11.8 percent in 2010. Meanwhile, the entertainment sector grew its spend from 13.2 percent to 14.4 percent.

"The return to double digit growth in UK online advertising is characterized by increased investment by major brands – particularly in [CPG] and Entertainment. The effectiveness of social and video ads for classic brand building is reflected in these formats enjoying exponential growth," Phillipson said in a prepared statement.

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Jack Marshall is a staff writer and stats editor for ClickZ News. His beats include mobile marketing, display and video advertising, social and viral media, as well as industry developments in the U.K. and Europe. Jack also coordinates the Stats section of the ClickZ site, which publishes the latest online facts, Internet research, trends, and analysis from the interactive marketing world.

RELATED READING U.K. Mobile Ad Spend Continues Strong Growth in 2009 April 27, 2010 Google Sees Higher Display Ad Spend From CPG Clients April 15, 2010 IAB Report: Ad Spending Rebounded in Q4 And Fuels Industry Hopes April 7, 2010 U.K. Online Ad Spend Grew 4.2 Percent in '09, Says IAB March 31, 2010 IAB Ad Spending Report Evolves as Others Stagnate October 7, 2009 Community activity stream Most read Tag cloud .echo-stream-container {width:288px;padding:0 4px 4px 4px;font-size:1.1em;}.echo-stream-body {margin-top:-20px} .echo-item-container {border-bottom:1px dotted #a9a9a9;padding:8px 0 5px 0; } .echo-primaryBackgroundColor {background-color:#f5f5f5;margin-top:-26px;border:0 } .echo-secondaryBackgroundColor {background-color:#F4F4F4;} .echo-trinaryBackgroundColor {background-color:#eceff5;} .echo-item-wrapper {margin-top:-3px} .echo-secondaryColor {color:#aaaaaa;} .echo-stream-container a, .echo-linkColor {color:#0077cf;} .echo-linkColor {font-size:1.0em;color:#3a3a3a;font-weight:normal} .echo-item-re a {color:#0077cf;line-height:1.4em} .echo-linkFont, .echo-stream-container a, .echo-stream-container a:hover {text-decoration:none;} .echo-item-from a {color:#767676;text-decoration:none;} .echo-item-from a:hover {color:#767676;text-decoration:none;} .popoutpopup{position:relative;} a.popoutpopup:hover{text-decoration:none;} .popoutpopup span {position:absolute;width:232px;padding:4px 6px;height:auto;line-height:1.3em;left:-1000px;visibility:hidden;background:#f7941d;font-size:1.2em;text-decoration:none;border:1px solid #d3d3d3;color:#ffffff}.popoutpopup:hover span{visibility:visible;top:20px;left:50px}.echo-item-sourceIcon {display:none!important} .jsk-HeaderWrapper {display:none!important} .jsk-LinkFont, .jsk-ThreadWrapper a, .jsk-ThreadWrapper a:hover {text-decoration:none!important;color:#0077cf!important}.jsk-SecondaryFontColor {color:#aaaaaa!important;}Pop-out the activity stream to keep a real-
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Friday, October 8, 2010

Online travel companies attracting renewed interest from investors

01 Oct 2010 (Mint-McClatchy-Tribune information services via COMTEX)--

As airlines continue to higher passenger numbers online travel report, companies are seeing renewed interest from investors. at least three Indian companies travel online--ixigo.com, yatra.com and cleartrip.com--are in the process of securing investments through initial public offerings (IPOs), private equity or venture capital funds.

The renewed interest in online travel companies that went through a rough patch of the global economic downturn hit the travel industry, is driven mainly by the successful stock company Indian online travel MakeMyTrip Ltd, which runs on Nasdaq makemytrip.com, in August, and which stocks soared to three times its IPO price of $ 14 each.

"The entire company profile online travel increased from 20% increase in passenger powered by overall economic growth, Makemytrip's Dhruv Shringi," said Chief Executive Officer and co-founder yatra.com.

"We been through several financial and strategic investors in the past few weeks for our growth capital requirements," said Aloke Bajpai, founder and Chief Executive Officer of ixigo.com, meta search online travel company that is looking to raise between $ 7 million (31.4 racket ') and $ 10 million for new product development, brand building and expansion into new markets.

"Some of it may be caused by 200% year on year, we experienced in fiscal 2010, but one cannot ignore the effect last validation basic fundamentals of market size and growth of the online travel industry," he added.

According to data from market research firm online Travel PhoCusWright Indian online travel market will be $ 6 billion by 2010.

MakeMyTrip raised 80.5 million dollars through its IPO. He raised $ 39 million in venture capital since its founding in 2000.

Suvir Sujan, co-founder and Chief Executive Nexus Venture partners, said other companies opting for IPOs is successful, but cannot get the same value as Makemytrip, a premium market leader with 50% share.

"Venture capital Investors are now looking to invest in meta search.We have also looked at player in this space, "said Sujan. Nexus Venture Partners invested 2 million USD in MagicRooms Solutions (India) Pvt. Ltd, which is Internet enabled reservation system for Hotels in India and overseas out there are two to three good company in the search space, which could attract meta financing, adding that venture capital firms can be expected returns as high as 20 times on such investments.

Alok Mittal, Managing Director of Canaan India which has invested US $ 7 million in online shopping naaptol.com firm predicted that many online travel agents could go to IPO as travel market has Back."There is a significant shift in business to online travel agencies, travel companies, while offline is healthy competition," said many industry representatives felt that yatra.com and will soon go cleartip.com for IPO, taking into account market conditions.However, Dhruv Shringi, said, we have no immediate plans to go public as well is funded."We will examine the right time to do this."

By Sandeep Murthy, partner, Sherpalo Ventures, which is invested in cleartrip.com, also looks in good time to go public, saying, public markets seem to have understood the potential of this space, more than these private. However, it added that there would be a unique proposal for financing.

"Suppliers or auxiliary equipment and support services to such companies as hotel aggregators will attract investments," he said.

p.sanjai@livemint.com

See more about Mint, or to subscribe to the newspaper, go tohttp://www.livemint.com.prawa Copyright (c) 2010, Mint, New Delhi distributed byMcClatchy-Tribune information services; for more information about contentservices offered by McClatchy-Tribune Information Services (MCT), visitwww.mctinfoservices.com, e-mail services@mctinfoservices.com or call866-280-5210 (outside the USA, call + 1 312-222-4544).

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Tuesday, October 5, 2010

Online travel companies attracting renewed interest from investors

01 Oct 2010 (Mint-McClatchy-Tribune information services via COMTEX)--

According to data from market research firm online Travel PhoCusWright Indian online travel market will be $ 6 billion by 2010.

MakeMyTrip raised 80.5 million dollars through its IPO. He raised $ 39 million in venture capital since its founding in 2000.

"Suppliers or auxiliary equipment and support services to such companies as hotel aggregators will attract investments," he said.

p.sanjai@livemint.com

Full details of MMYT (MMYT).(MMYT) was reduced to TradingMarkets PowerRatings. detailed information on short term PowerRatings (MMYT) is available at this link.

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Monday, October 4, 2010

Online travel companies attracting renewed interest from investors

01 Oct 2010 (Mint-McClatchy-Tribune information services via COMTEX)--

According to data from market research firm online Travel PhoCusWright Indian online travel market will be $ 6 billion by 2010.

MakeMyTrip raised 80.5 million dollars through its IPO. He raised $ 39 million in venture capital since its founding in 2000.

"Suppliers or auxiliary equipment and support services to such companies as hotel aggregators will attract investments," he said.

p.sanjai@livemint.com

Full details of MMYT (MMYT).(MMYT) was reduced to TradingMarkets PowerRatings. detailed information on short term PowerRatings (MMYT) is available at this link.

How to successfully Trade ETFs

Do you want to learn how to trade more successful, more consistently ... and certainly more?

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